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Who We Are

While all of the events that Delysium produces are remarkable in their own way, here are a couple of events that offer a unique perspective into how we helped our clients achieve their goals through strategic event production, design and marketing.


Parc 55 San Francisco Hotel Re-launch

Client Goals

  • Reintroduce Parc 55 Hotel following a $30M renovation and image rebrand

  • Attract a local, connected and hip crowd as well as potential future clientele

  • Maximize flow to showcase various environments throughout the hotel

  • Create a truly buzz-worthy event for maximum PR value

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Our Solution

  • Delysium developed “The 55 Hour Party” concept to re-launch Parc 55.

  • Dubbed ‘the longest party of the year,’ the 55 hour launch occurred over 3 three days and nights with a variety of events and marketing stunts including an art exhibit of local artists, a VIP Cigar and Scotch rooftop reception, and a fashion show and gala featuring SF's hottest local designers and entertainers.

  • Delysium also produced a live 55 hour marketing stunt in Union Square; live actors "lived" in a glass room replica of one of the hotels newly redesigned hotel suites attracting the attention of local media and passerbys.

  • The event targeted a diverse audience from the design, fashion, art, media, corporate and social communities.

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Results

  • The 55 Hour Party drew 3,000 potential clients, tastemakers and influencers to the hotel.

  • The three-day event and Union Square marketing stunt generated great press from TV, print, radio, and local blogs.

  • The event showcased six different hotel settings to maximize flow and exposure to the redesigned hotel.

  • The new, fresh Parc 55 brand image was an integral part of all communications and design through the entire event.
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