While all of the events that Delysium produces are remarkable in their own way, here are a couple of events that offer a unique perspective into how we helped our clients achieve their goals through strategic event production, design and marketing.

Parc 55 San Francisco Hotel Re-launch

Client Goals

• Reintroduce Parc 55 Hotel following a $30M renovation and image rebrand
  
  
• Attract a local, connected and hip crowd as well as potential future clientele
  
  
• Maximize flow to showcase various environments throughout the hotel
  
  
• Create a truly buzz-worthy event for maximum PR value
  
  

Our Solution

• Delysium developed “The 55 Hour Party” concept to re-launch Parc 55.
  
  
• Dubbed ‘the longest party of the year,’ the 55 hour launch occurred over 3 three days and nights with a variety of events and marketing stunts including an art exhibit of local artists, a VIP Cigar and Scotch rooftop reception, and a fashion show and gala featuring SF's hottest local designers and entertainers.
  
  
• Delysium also produced a live 55 hour marketing stunt in Union Square; live actors "lived" in a glass room replica of one of the hotels newly redesigned hotel suites attracting the attention of local media and passerbys.
  
  
• The event targeted a diverse audience from the design, fashion, art, media, corporate and social communities.

Results

• The 55 Hour Party drew 3,000 potential clients, tastemakers and influencers to the hotel.
  
  
• The three-day event and Union Square marketing stunt generated great press from TV, print, radio, and local blogs.
  
  
• The event showcased six different hotel settings to maximize flow and exposure to the redesigned hotel.
  
  
• The new, fresh Parc 55 brand image was an integral part of all communications and design through the entire event.